Brian, I agree with you about the lowered entry fee. I am listed as a master on most lists but I wouldn't be considered a favorite to cash in any event. From my view, I am not likely to play if I have to pay $125 AND take a day off work. In reality I am laying 3-4 times the entry fee to play in a tournament that I only give myself a small chance of cashing at best. In poker terms, the pot odds aren't there. If I didn't have to take off work I would play in every one. The fields would be bigger by having Masters singles start Friday night or Saturday morning but then you have a conflict with the Team events. A possible solution would be to do the masters events backwards. Start the team Masters event Friday night and make sure it is finished by Saturday night. Then have the Masters singles event start on Sunday and crank it out in 1 day. By then most of the lower division teams will be done and there will be plenty of tables open.
Another idea is to open up (Masters singles only) to anybody, regardless of sanctioning. If people from Iowa, Wisconsin, Illinois, Canada or the Dakotas that aren't already MOMA sanctioned want to make a trip to play, let them in. Charge them a reasonable "sanctioning fee" on top of the entry. Also, take onsite entries on a "space available" basis. Fill out a chart with TBAs and let people buy into the tournament to fill those spots. If you have 28 signed up then you can take 4 extras on a TBA to make a full 32 for example. Just keep it limited to whatever size chart you originally draw up (16/32/64 etc...)